The firms that succeed the most with content marketing are much more likely to document their strategies, invest a greater share of budget in content, use paid channels for promotion, and measure ROI,according torecent research fromSemrush.
TheState of Content Marketing 2023 Global Reportwas based on data from a survey of 1,700 marketers and business owners in 34 countries. Based on how respondents self-reported the success of their firm’s content marketing efforts, the researchers divided the findings into four segments: very successful, successful, minimally successful, and unsuccessful.
Some 80% of respondents who say their company is very successful at content marketing have a documented content marketing strategy, compared with only 52% who say their company is unsuccessful at content marketing.
Investment is also key: Fully 79% of very successful firms spend more than 10% of their marketing budget on content, compared with 52% of unsuccessful firms.
Some 72% of respondents who say their company is very successful at content marketing use paid channels for content promotion, compared with 58% who say their company is unsuccessful at content marketing.
Some 70% of respondents who say their company is very successful at content marketing measure content marketing ROI, compared with 56% who say their company is unsuccessful at content marketing.
About the research:TheState of Content Marketing 2023 Global Reportwas based on data from a survey of 1,700 marketers and business owners in 34 countries
