Question
Topic: Advertising/PR
Buzz Marketing
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1.究竟什么是difference between viral marketing and buzz marketing?
2. Can we measure buzz?
3. Are there any academic researches going on in this area? If what exactly are they about?
4. Has anybody worked on the "6 degree of separation" concept and found a model to measure WOM yet?
5. What about the 'q' factor in "Bass Model"? Is there opportunity to use it to measure the spread-potential of Buzz?
6. What happens when word-of mouth acquires a reputation? And how does the reputation of a WOM carrier get affected? Can that have a bearing on the effectiveness of the campaign itself?
7. What about the 'ethics' issue in this type of marketing?
Any help with these questions will be of great help
Thank you
SR