Question
Topic: Taglines/Names
Need A New Tagline, Suggestions Needed
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We decided on a butterfly because it symbolizes the very nature of our company and it's mission to succeed.
Allow me to explain, The life-cycle of a butterfly is a remarkable series of changes between seemingly very different forms, culminating in the emergence of a butterfly. As I see it, the two principles of this company joined forces by merger to create something entirely new. In it's infancy, this business like a caterpillar committed all of it's energy upon itself from it's inception.
It moved slowly at first, with needed caution while it remained small and unnoticed. While the caterpillar constantly feeds and stores energy, we respectively acquire the knowledge and resources necessary for the inevitable metomorphesis. Over time when ready, we as the caterpillar uses it's stored resources to expand and transform into something larger, bolder, and more beautiful.
Everything about this image, suggests growth, indicative of the very nature of this company, which is why it's important to us.
That very point is the issue, while the importance to us is there, we need an effective tagline to bring it together. Nike, for example "just do it" is synonymous with the signature Nike swoosh. In my opinion the swoosh is motion & drive, the tagline further brings it all together. This is the effect I am looking for and any suggestions would be greatly appreciated.
I hope I have explained this well to give you all some good direction. I've also pumped up the points on this one to stress the level of importance.
Good luck and thanks to all.