Question

Topic: Taglines/Names

Need A New Tagline, Suggestions Needed

Posted by Anonymous on 600 Points
We are a mid-size nationwide printing company and need a tagline to go with our icon, which is a butterfly.
We decided on a butterfly because it symbolizes the very nature of our company and it's mission to succeed.

Allow me to explain, The life-cycle of a butterfly is a remarkable series of changes between seemingly very different forms, culminating in the emergence of a butterfly. As I see it, the two principles of this company joined forces by merger to create something entirely new. In it's infancy, this business like a caterpillar committed all of it's energy upon itself from it's inception.

It moved slowly at first, with needed caution while it remained small and unnoticed. While the caterpillar constantly feeds and stores energy, we respectively acquire the knowledge and resources necessary for the inevitable metomorphesis. Over time when ready, we as the caterpillar uses it's stored resources to expand and transform into something larger, bolder, and more beautiful.

Everything about this image, suggests growth, indicative of the very nature of this company, which is why it's important to us.

That very point is the issue, while the importance to us is there, we need an effective tagline to bring it together. Nike, for example "just do it" is synonymous with the signature Nike swoosh. In my opinion the swoosh is motion & drive, the tagline further brings it all together. This is the effect I am looking for and any suggestions would be greatly appreciated.

I hope I have explained this well to give you all some good direction. I've also pumped up the points on this one to stress the level of importance.

Good luck and thanks to all.
To continue reading this question and the solution, sign up ... it's free!

RESPONSES

  • Posted bylambert.terryon Member
    The story behind the butterfly is interesting. A key point is that your description of the symbol is all about you, not your customers. "Just do it" is about the customers with Nike as the agent helping them succeed.
    Not that the butterfly can't work - as in you helping customers transform their business. What value, resources, expertise, etc. do you bring to your customers that enables their success? The tag line needs to address the customer interests.
  • Posted byDougMon Member
    It would help if we knew the name of the company.

    (butterfly) The Evolution of your $uccess!

    (butterfly) Constantly Evolving to Exceed Your Expectations.

  • Posted on Member
    Delicate but strong..we create new life in print...

    Okay, does that sound lame lol : )

    Carol
  • Posted on Member
    Unleash your company's inner beauty

    Change, evolve, begin, with us.....__ for all your printing needs


    A butterfly itself is a great image to show vivid color since there are some beautiful ones. I my self think immediately of the black butterfly with neon blue as the perfect on to highlight the type of color work you could do.

    However, in dealing with printers as a designer a tag line does not mean much to me. What I am concerned with is their quality and price, in that order. That is how I pick a printer. If they do a good job I tell everyone. Large printers are built on their reputation for quality so that should come into your branding as well.
  • Posted on Member
    Unleash your company's inner beauty

    Change, evolve, begin, with us.....__ for all your printing needs


    A butterfly itself is a great image to show vivid color since there are some beautiful ones. I my self think immediately of the black butterfly with neon blue as the perfect on to highlight the type of color work you could do.

    However, in dealing with printers as a designer a tag line does not mean much to me. What I am concerned with is their quality and price, in that order. That is how I pick a printer. If they do a good job I tell everyone. Large printers are built on their reputation for quality so that should come into your branding as well.

Post a Comment