Know-How Exchange : Student Questions

Hi Mann,

I will suggest you to follow the following website. I have given the same answer for this question..

//www.369da.com/ea/qst_question.asp?qstID=13608

I hope this will help!

Best of Luck!

Regards,

M Bhor

Website:

1.https://www.worldoffoodindia.com/
2.https://www.indianfoodindustry.net/
3.https://www.worldoffoodindianews.com/
4.https://store.asianfoodcompany.com/index.html

Hi,

here are the key points:


Eating Habits-Overview

* Eating out, which was once considered not a cultured habit, is
now gaining acceptance, in the large urban centres.

* An increase in disposable incomes, the rise in number of double
income families, lesser domestic help have all contributed to changing
lifestyles.

* QSR is reaching the expanding middle class in large numbers,
cafes are frequented by the lower-middle class and full-service
餐厅用餐场合通常是事件。

* About a quarter of the population is vegetarian. There is a
significantly higher proportion of vegetarians in the upper incomes,
with several of the traditionally wealthy communities, like brahmins,
marwaris, jains, etc., continuing to be vegetarian. However,
restaurateurs claim there is an increase in meat consumption in their
outlets. This is a result of two trends: firstly, several youth and
young adults from vegetarian households use their eating out occasions
to consume non-vegetarian fare; secondly, strict vegetarians tend to
visit vegetarian restaurants, which abound, rather than mixed-menu
units.

* Consumers are slowly becoming aware with respect to quality of
food as well as hygiene.

* Regional cuisine is being rediscovered, as well as international
foods. While Chinese food has been assimilated, Italian and Mexican
cuisine is gaining a following, along side speciality Indian cuisine
like Chettinad, frontier food, Gujarati, Goan, Malabar, etc.

* Impulse eating is only among the affluent.

*基本卫生仍然是最大的健康问题,along with
vegetarianism.

* At the upper-end, calorie-consciousness and nouvelle cuisine are
becoming fads.



Consumer Expenditure on Food

The percentage share held by foodservice of total consumer
expenditure on food has increased from a very low base to stand at 2.7%
in 1999. Eating at home remains very much ingrained in Indian culture.

Consumer Expenditure on Food by Retail/Foodservice Split
1995-1999

Rs billion

Retail Foodservice TOTAL

1995 3,432 66 3,498
1996 3,878 96 3,974
1997 4,663 118 4,781
1998 4,855 133 4,988

Eating Habits-Eating Out Patterns

Among the orthodox, eating out is not considered to be a very
cultured thing in India. Though the tribe is fast vanishing, there is a
small segment that will not eat out on principle. Among the elderly,
there is a significant population, which will not eat out. This is also
a result of the quality of food that has been available in mid-sized
consumer foodservice units.

Increasingly, however, eating out is becoming a part of family
entertainment, and in many cases is driven by necessity. Household help
is becoming expensive, women are working, and there is a proliferation
of informal consumer foodservice units which is exposing children to the
dining-out habit.

A study was done in October 1994 by Mudra Resource Centre among
1,675 males and females between the ages of 10 and 34. The target
segment belonged to the middle income group with incomes between Rs
5000年和12000年一个月。研究结果指出lows:

Among males, 45% in Delhi and 48% in Mumbai reported eating out at
least twice a month. The proportion who ate out infrequently-once in 2
months-was only 12% in Delhi and 15% in Mumbai.

Among the 10-14 year olds, 52% ate out at least once a month in
Delhi and 57% in Mumbai. In the 15-24 age band, the proportion of
respondents who ate out at least twice a month in Delhi was 49% and
Mumbai was 53%.

Adolescents and young adults are eating out more frequently. The
study also revealed that event-based dining out was still the reason for
the majority of eating out occasions, for example, a birthday,
celebration, anniversary, etc. However, among young adult males, 20%
were eating out without an event as a reason.

Cafes/Bars

Cafes/bars can be classified as:

* Westernised cafes/coffee shops

* Small Indian cafe

* Pubs

* Bars

The westernised cafes/coffee shops are a very small niche, and are
usually in the retail or leisure sector, and therefore have specific
usage occasions.

The " small Indian cafe" is ubiquitous in presence and represents a
step-up from the street stall/kiosk, in that there is table service with
limited fare and the accent is on tea and coffee, which contribute
significantly to the units' income. These are small, crowded places with
basic furniture, etc., and are run by independents. They attract a wide
spectrum of male consumers, who are looking for an in-between meal.
Women do not frequent these outlets.

Pubs are seen only in Mumbai and Bangalore, two cities where beer
consumption is very high. Pubs are definitely an upmarket place in
India, and are frequented only by the upper classes. Music and ambience
play a huge role in attracting clientele.

Stand-alone bars are common, again in Bangalore and Mumbai, where
legislation permits them. In Tamil Nadu and Andhra Pradesh, bars are
permitted only in hotels. Bars are a male bastion, in general, and are
not the most fashionable of places in general.

rest info in other message

Maximus

FSR

FSR can be classified as:

* 5-star hotel speciality restaurants

* Fine-dining stand-alone units

* Udipi/vegetarian restaurants

* Military mess

In the 1970s, eating out meant visiting the full-service
restaurants located in various hotels in a city, as there were very few
good stand-alone units. However, increasingly these hotel FSR units,
burdened by high taxes, became unaffordable to most, and there was a
gradual movement towards stand-alone FSR. This movement has also been a
result of eating out occasions becoming more numerous.

越来越多的五星级酒店餐厅美食ring to special
event dining, and are frequented more for business meals by the 40+
executive. The fine-dining stand-alone units are catering to yuppies in
the city and eating out is regarded as a social event as well.

The Udipi/vegetarian restaurants are those that typically serve
traditional Indian fare, thalis, in varying degrees of simplicity and/or
extravagance based on the price one is willing to pay. These are
characterised by quick service, a large number of customers and minimal
attention to ambience and atmosphere.

The Military mess, is the non-vegetarian equivalent of
Udipi/vegetarian restaurants that offers traditional Indian food.

QSR

QSR can be divided as follows:

* Westernised quick-service units

* Quick-service units serving local fare

Westernised units include multinational chains, and are chosen by
the yuppies. Increasingly, however, young middle class families are
frequenting these units as a Sunday outing, or to try different cuisines
from what they eat at home.

QSR units serving local fare are very popular in office and
commercial areas for lunch. They provide tasty and familiar hot food,
quickly and cheaply. These are the choice of the non-executive, white
collar, office-worker. At these units, a customer first places the order
at the billing counter, makes the payment and then goes to the
foodservice counter, where he/she is given a food tray with the order,
which is not pre-packed, but served out in portions.

Many QSR units offer a "parcel service", the local terminology for
takeaway. Very often, office boys are sent to pick up food from QSR
units, and the food is then consumed at the workplace.

Street stalls serve the blue-collar counterpart of the fast food
customer. Street stalls have had only male customers so far, although
recently the occasional woman frequents such units.

Home delivery/takeaway as defined in this report is consumed
usually in the late evening or at night as a dinner replacement.

Eating Habits-Health and Dietary Issues

In urban India, most Indians have three meals a day: breakfast,
lunch and dinner. Rice consumption is very high in the south, while
wheat consumption is higher in the northern parts of the country.
Lentils and pulses are also an important part of the diet.

There is a significant population of strict vegetarians. IMRB's
National Food Survey in 1992, revealed that in urban India, out of
16,948 households polled, 22% were strict vegetarians, another 4% were
vegans and 74% were non-vegetarians. The interesting finding was that
the proportion of vegetarians increased with increasing income. So, as
spending power increases the proportion of vegetarians also increases.

Mutton, fish and chicken are commonly consumed meats. Beef and pork
find restricted consumption even in non-vegetarian households.

A lot of the multinational restaurants have had to adapt themselves
to the Indian palate. KFC needed to have vegetarian items and so
developed products to suit the Indian tastes. In the case of Pizza Hut,
the toppings were modified and changed, keeping in mind the aspect that
Indians tend to eat spicy food as compared to abroad.

International units as well as Indian units feel that there is an
increase in the Indian customer awareness and keenness for quality
control. Hygiene consciousness is also a strong requirement. There is a
feeling that one will receive hygiene and high quality in a
multinational consumer foodservice unit. However, being quality and
hygiene conscious does not mean that the consumer will pay a huge
premium for such qualities. At the time of writing, there was little or
no awareness about genetically modified foods.

5.1 CONSUMER FOODSERVICE INDIA: Market Size-Consumer Foodservice-Units,
Transactions and Value

* The number of consumer foodservice units totalled 706,883 in
1999, representing a rise of 7.7% on 1998 and of 32.5% over the review
period.

* Consumer foodservice transactions numbered 28 billion in 1999, up
10.2% on 1998 and by 57.9% since 1995.

* In value terms, sales increased by 11.8% during 1999 to reach
Rs946.3 billion, which represents real growth of 40.6% over the course
of the review period.

Increasing competition and the stagnation of the economy affected
the consumer foodservice market in 1998 and 1999. Small and mid-sized
businesses were the worst affected, with many closing down or changing
hands.

Value growth was restricted as many operators attempted to control
the prices in 1999, and therefore, in constant terms, average
transaction prices fell. Chains introduced special combination meals and
other promotions, while the independents resorted to offering various
promotions and discounts.

Number of Units and Transactions in Consumer Foodservice
1995-1999

Transactions
Units million

1995 533,306 17,742
1996 566,141 19,982
1997 606,766 22,607
1998 656,319 25,441
1999 706,883 28,024

% growth
1996 6.2 12.6
1997 7.2 13.1
1998 8.2 12.5
1999 7.7 10.2


Value Sales in Consumer Foodservice 1995-1999

Current Constant
prices 1995 prices

Rs million
1995 543,443 543,443
1996 631,661 594,225
1997 737,570 662,077
1998 846,802 705,129
1999 946,313 764,298

% value growth
1996 16.2 9.3
1997 16.8 11.4
1998 14.8 6.5
1999 11.8 8.4

Further source:
https://kpmg.com/Industries/CM/Insight/CMIndia.htm
Look for FMCG section

I will try to send you the rest of information soon.

Regards
MAXimus

Estimates show that the Indian ready-to-eat food market has crossed the Rs 150-crore mark and is growing 30-40 per cent every year.

Look into this:
https://www.thehindubusinessline.com/canvas/2005/05/28/stories/200505280016...

Maximus

Hi Mann

I am a Market Research Consultant in india. Here is few details too but it is bit related to fast food consumers in india:

The Fast Food phenomenon has finally come of age in India. Urban Indians now find themselves amongst the top 10 most frequent consumers of Fast Food across the globe. According to the findings of the latest online survey from ACNielsen, the world’s leading market research firm, over 70% of urban Indians consume food from take-away restaurants once a month or more frequently. Of these 37% of the adult Indian population do so at least once a week. This makes India one of the top 10 countries amongst the 28 surveyed, in terms of frequency of fast food consumption.

The incidence of Fast Food consumption in urban India is accelerating much faster than most people anticipated. “Contrary to the belief that a reliance on traditional and home-made preparation may actually hinder the growth of fast food has, changing lifestyles, an altered view towards out-of-home meals, a willingness to spend and, most importantly, the urban Indian acquiring a more ‘global palette’ have catalyzed its consumption” said Sarang Panchal, Executive Director, ACNielsen ORG-MARG.

As fast food consumption moves from being an impulse led occurrence to a part of everyday life, eating habits are changing rapidly. While eating fast food may have been uncharachteristic earlier, almost a third of urban Indians now claim to opt for fast food even for breakfast. Dinner however, remains the most preferred occasion for eating fast food followed closely by the time between larger meals. These results are a telling reflection of how changing lifestyles and work habits are determining the kind of food we consume. “As the rapid pace of an urban lifestyle exerts its demands, fast food will probably find itself the default choice. This will see an increasing proportion of in-home food and beverage consumption migrating outdoors,” said Mr. Panchal.


Identifying the drivers for preference of one-brand of take-away food over another, the survey results indicate that Indians (66%) are amongst the consumers that consider ‘hygiene and cleanliness’ their most important criterion for selection. 24% of Indians use the quality of service as a decision-making criterion to purchase a fast food brand’s offering and 22% rely on their perception of whether a take-away brand offers them healthy food options. (Refer table 2)


Surprisingly, India is not amongst the top 10 markets that cites ‘reasonably priced food’ as one of its more important criterion in deciding the purchase of a fast food brand. “It appears that the consumers of fast food in urban India realize that when they opt of fast food versus home-cooked meals or local eateries, they are willingly choosing a more expensive option and are buying into a costlier lifestyle itself. Therefore, expecting the food to be reasonably priced is not a priority. Since the urban Indian is now acclimatized to paying almost five times what he used to for a cup of coffee, the trade upwards is easier to make. On the upside, the marketers of fast food are now able to command a handsome premium,” pointed out Mr.Panchal.

While building a good brand image is close to the heart of most marketers, it’s worth noting that brand image appears to have a relatively lower influence on consumer’s choice of take away restaurants.

Among the international fast food chains and local operators, McDonalds was the most popular of all take-away options, with 54% of Americans, 75% of Europeans and 64% of Asians picking it as the first choice for take away food.

Brands like Pizza Hut and Subway though placed behind McDonalds in India, can count Indians amongst the top ten consumers of their products across the globe.


Thanks for appreciation.

regards
Maximus