Know-How Exchange : Research/Metrics

I have recently been hired by an elite Personal Training Company to provide consultation in their marketing endeavors.

Recently, they have asked that I research and report on potential growth estimates for the market they are in (Omaha, Ne). My specialty in Marketing resides in generating creative ideas to enhance growth and event planning and promotion. I have not had a lot of experience with the Market research side of things as this part of the marketing plan is usually completed by the time it reaches my desk.

In this case, my client is asking that I provide size estimates for the potential market (ie: What is the largest possible market if all buy? What percent of the potential market can actually purchase this service? Estimates of future growth rates? Timeframe for the plan) I am interested in finding out about the Market Research process and how I might go about finding information to complete this task for my client. Individual suggestions or direction to websites that you feel are helpful would be wonderful!

给你一些背景的公司y are a personal training group (10 trainers) who provide in-home and in-studio training to a select clientele of Omaha area. Most of their clients are CEO's and Senior VP's as their hourly rate is significantly higher than other competitors in the area ($85 per hour as opposed to $25-$35 an hour at local gyms). They have a strong and loyal in-home client base. They are interested in expanding their In-Studio clientele and want to know the potential for new clients that can afford $85 an hour for personal training. If I have left out pertinent information, please let me know and I would be happy to provide! THANK YOU!