Question

Topic: Student Questions

Research On Markt Com Strategies Used Orange Properties Bangalore

Posted by Anonymous on2/4/2008 at 12:26 AM ET 250 Points
Can you suggest more questions for my research, the objective of my study is under
OBJECTIVES:
美军陆军衡量营销的意义nication Strategies in establishing the Orange Properties Brand in Bangalore.
美军陆军衡量营销的意义nication Strategies in Promoting Orange Properties business in Bangalore.
美军陆军衡量营销的意义nication Strategies used by Orange Properties for attracting Potential Customers.
美军陆军衡量营销的意义nication Strategies Orange Properties in increasing the sales.
MY QUESTIONNAIRE
1. Which are the Realtors you are aware of in Bangalore? How did u get to know about them?

2. Have you heard of Orange Properties, Bangalore?
Yes
No
(If the answer is NO then end survey)

3. What do you associate Orange Properties with?
• Good publicity
• Offers
• Customer Satisfaction
• None

4. How did you get to know about Orange Properties?
• Print Ad
• Radio Spot
• Website
• Hoardings
• Banners
5. Can you remember any of the Orange Property Ad?
Yes
No
6. Of the above, which is your favourite Orange Property Ad, Why?
Print Ad
Radio Spot
Website
Hoardings
Banners
None


7. If so which one?
Print Ad
Radio Spot
Website
Hoardings
Banners
None
8. Why?


9. When did you listen to it?
• Within one month
• Within 2month
• Within 3 month
• More than 3 month
• Cannot remember
10. Has the campaign used by Orange had an impact on you or anybody from your family to make further Enquiry in terms of purchase?
Yes
No
11. Have you ever thought of purchasing any Property in Bangalore, from Orange Properties?
Yes
No
12. Have you visited any of their sites after seeing or listening to their campaign?
Yes
No
13. Have you bought anything from Orange Properties or are willing to buy?
Yes
No
14. What according to you should be the communication strategy of a realtor to increase its visibility?
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RESPONSES

  • Posted byMaximuson2/7/2008 at 8:02 AM Accepted
    1. Which are the Realtors you are aware of in Bangalore? How did u get to know about them?
    From Newspaper and Hoarding Boards


    2. Have you heard of Orange Properties, Bangalore?
    Yes

    3. What do you associate Orange Properties with?
    • Good publicity and Offers

    4. How did you get to know about Orange Properties?
    • Print Ad
    • Hoardings

    5. Can you remember any of the Orange Property Ad?
    Yes

    6. Of the above, which is your favourite Orange Property Ad, Why?
    None

    9. When did you listen to it?
    I saw the ad in ToI.
    Don’t have radio to listen it

    10. Has the campaign used by Orange had an impact on you or anybody from your family to make further Enquiry in terms of purchase?
    No

    11. Have you ever thought of purchasing any Property in Bangalore, from Orange Properties?
    No

    12. Have you visited any of their sites after seeing or listening to their campaign?
    No

    13. Have you bought anything from Orange Properties or are willing to buy?
    No
  • Posted on2/15/2008 at 11:53 AM Accepted
    Well i'd suggest a different order to the questions at least. For example. Questions number 3 is an opinion about the company image that you get from an ad, but you haven't found out yet whether they even heard about your company from an ad. Maybe they heard from word of mouth or a friend (which should be an option for Question 4 btw) I would move question #3 down the list closer to 9 or 10 with the other opinon questions. Also maybe add a question for them to suggest what could be done to make the ads appeal to them more.
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