Question
Topic: Advertising/PR
Should We Answer The Competition's Actions?
Related Discussions
- How Market A Band Debut Event
- What Is Ergonomic Furniture?
- 营销策略
- Same Ad In 2 Different Languages
- Advertising Psychology Practice To Medical Doctors
- Identifying Co-op Dollars
- Google Advertising Quality Score Column
- I’m Struggling To Get Responses For Survey
- International Marketing Of Bulla Dairy Foods
- Why Is My Website Not Working?
- Search more Know-How Exchange Q&A
Community Info
Top 25 Experts
(Advertising/PR)
- Jay Hamilton-Roth84,600 points
- mgoodman66,969 points
- Gary Bloomer32,504 points
- Peter (henna gaijin)19,646 points
- Gail@PUBLISIDE14,246 points
- darcy.moen12,052 points
- telemoxie11,791 points
- SteveByrneMarketing11,582 points
- steven.alker10,655 points
- Mushfique Manzoor7,932 points
- Mike Steffes7,829 points
- Chris Blackman7,205 points
- Blaine Wilkerson7,073 points
- SRyan ;]6,570 points
- Deremiah *CPE5,922 points
- Pepper Blue5,368 points
- Frank Hurtte4,093 points
My company is the leader in every aspect of our industry. Our closest competitor just released a product that matches the product that differentiated us the most (we have been producing this product for 9 years)...they used to make a similar product with a few differences but always said "their" way was better...now they have a product with exactly the features they said were inferior and are really promoting it. There are people within my company who want to start an ad campaign to tell consumers "we were first" and poke holes in the competitor's product history. I am against this, we should not stoop to this level!!! I think of Budweiser and McDonald's...you never see them put out an answer to an ad where a competitor bashes them or releases a product similar to theirs (at least that I have noticed).
I need some examples or places to find research/articles to support the fact that industry leaders do not put out advertisements in direct response to competitor's actions. Hard data is always the best but case studies would be great too. I am hoping someone on here has dealt with this in their own company and I really need help building my case...HELP!