Question
Topic: Strategy
Marketing Department Structure - Financial Service
I'm in the process of building out my marketing team. I work for a financial services company that has 7 current locations with the expectation to have 28 by the end of 3 more years. The areas that I currently manage are as follows: typical marketing (PR, advertising, sponsorships, programs, direct mail), internal communications, research, new service development and interior design. Today this is a two-man show but I'm in desperate need for several new hires to help the company grow. I can't hire until I have a better understanding of the responsibilities of each individual. I will be implementing a local marketing coordinator in each state so right now I'm just focusing on the corporate department. Any suggestions are appreciated.
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