Question
Topic: E-Marketing
How Should We Market An Esp Affiliate Program?
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Without any effort on our part we have had a decent number of people sign up. We have not yet studied it closely but I am making an educated guess that most of our affiliates are current customers or referrals. We do need to look into that, though.
The question is how do you take an affiliate program to the next level and market our affiliate program beyond your base of clients, referrals, and the like?
Now, most of our marketing dollars go toward marketing the service itself and our private label reseller program but not our affiliate program. It would seem strange to devote too much marketing budget to an this program so are there creative ways to market an affiliate program?
I know there are services, web sites, and so on that help you market your affiliate program but I am not sure what they are or how exactly they work. I'd like to get a lay of the land.
I posted this as urgent as we really think this is an outstanding program and we want to start marketing it to a broader audience as soon as possible. Any suggestions would be greatly appreciated. Thank you.