Know-How Exchange : E-Marketing

I would start searching the internet for relevant materials. Try technocrati.com and enter relevent key words to see if anyone is blogging about these topics.

You might think about asking clients to submit articles. This could get client buy-in as well as topics. You could also ask some of your respected clients what information they would like to see. This will give you a place to start.

I think highlighting a client's problem (be sure to spend some time plugging the client) and then explaining how your company solved their problem could be effective. Costco does this in their publication and I actually read them.

Mike

Look at article banks/ezines. Many of these will allow you to republish their articles (with proper attribution):

[inactive link removed]
https://www.ideamarketers.com/?Top_10_Article_Banks&articleid=180399


[Moderator: Inactive link removed from post. 2/22/2011]

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"grab and place"? that's it? if that's all you're going to do, I wouldn't bother.

BUT, if you want to create a newsletter that adds some value to your customers' and prospects' day, AND adds value to your business, I would look where you already are (magazines and news) as well as the good tips the other forum members just gave you.

THEN, if you don't have the time, I'd consider hiring a college/MBA intern to do the following:
- scan for relevant content
- write an abstract/summary of each article
- link to the full story
- weave in how it is relevant to logistics
- weave in some offering from your company, and then link to specific content on your website

People don't need you to once a month show them articles they can get on their own. they need you to tell them what they are missing, why it is important, what your company can do about it for them, and a call to action to engage.

You could also have other content such as featuring an employee, a new product or service, and as someone else suggested a customer case study.

If you don't have much time to put against it, it will show.