Question

Topic: Advertising/PR

Spa Ad Headline For Valentines Day?

Posted by Anonymous on1/13/2009在3:15 PM ET 25 Points
I'm trying to create an ad promoting tanning and airbrush tanning for Valentines Day.
Reasons why you would want to be tan for the holiday...

I've hit a brick wall! I'm normally not this stuck so I appreciate any help.
Thanx!!
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RESPONSES

  • Posted on1/13/2009在4:15 PM Accepted
    Valentine's Day is a day about love... Most people that are in love want their body to look nice for their significant others... That's a good reason.

    "Get your body right for the right one for you!"
  • Posted on1/13/2009在4:33 PM Author
    Man I wish I could just spit them out like that. Thank you JC!
  • Posted byCarolBlahaon1/13/2009在4:56 PM Member
    You have to be kidding-- Valentine's Day means sexy strappy cocktail dinner dresses... with pasty white arms sticking out? Yuck. Sexy ankle bracelets on white legs? Yuck. Tans in those dresses makes you look thinner without losing an ounce!
  • Posted byCarolBlahaon1/13/2009在5:32 PM Member
    to sum up my idea I'd say "go buy that (dress, strappy shoes, etc) you're going to look great in it. And add a coupon for a sugar rub, pedicure, manicure package (your headline says its a spa)
  • Posted bySteve Mooreon1/13/2009在11:51 PM Accepted
    Anytime you are marketing sex, and that is essentially what you are doing, people always lean to the conservative. Of course depending upon the audience that may be necessary. However, I think if you are going to try to market sex, do something to stand out. We are so uptight in American society that I am even hesitant about typing this. So I apologize in advance for offending anyone but...what about using some aggressive double entendre?

    How about a picture from the back, of an attractive woman standing, wearing some form of skimpy bikini or lingerie. Maybe even without the top. That wouldnt be a problem since the photo is from the back. The woman should have overly evident tan-lines and the headline could be:

    Is this what you want your guy to see when he is behind you?

    I think the double entendre needs no further explanation. Aggressive, assertive, bold and new. I say stay away from anything that is overly "romantic". It is done every Valentine's Day and people expect it. Catch them off-guard and grab their attention.
  • Posted bySteve Mooreon1/14/2009 at 12:06 AM Member
    我忘了添加这个。任何口号或标题needs to be created with the audience in mind. You of course would want to communicate differently with retirees than you would with college students. Without that information it is very difficult to accurately answer the question. Truth be told, we also need to know what the positioning of your spa is.
  • Posted byjarcheron1/14/2009 at 7:42 AM Accepted
    The perfect skin for a perfect evening... Your valentine will be love-struck by your beautifully tanned body.
  • Posted on1/14/2009 at 8:56 AM Accepted
    I like Perfect Skin for a Perfect Evening because not everyone is starting out with a base white skin are they? But they may have imperfect skin that they wish to improve with a tan/airbrush tan. I would tend to stay away from the use of "white."

    Romantic Undertones
    Flawless Tanning for a Flawless Night

    and go with an appropriate graphic


    Marketing-Riot
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