Question

Topic: Taglines/Names

Opinions On This Tagline, Please

Posted by Anonymous on2/19/2009下午2:45点等 250 Points
Hi everyone. My business partner and I are considering the following tagline for our wedding planning business. Can you let me know what you think of when you hear this phrase:

Empowering carefree brides.

I don’t want to give any background info yet on what we are trying to communicate with this tagline because I want unbiased opinions.

Thank you!
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RESPONSES

  • Posted on2/19/2009 at 3:55 PM Accepted
    sorry but I'm not really liking it. (not being mean)

    The language is more targeted at the corporate world. Empowerment is not the first thing which comes to mind when planning a wedding.

    and as "tinker" points out you are excluding the husbands.

    what happens if you are not carefree? (but at least it’s better than “empowering the anal bride”)

    And finally I don’t believe that the line actually tells people what you do or what they what to hear.

    Basically, tell people what you do in a language which suits the audience. I’d personally talk about the amount of hassle and stress you’d save and how amazing you’d make their day because you are the professionals; leaving them to actually enjoy their time. And I’d talk in a romantic/floaty tone
  • Posted on2/19/2009 at 4:19 PM Author
    Thank you for the opinions so far. To give you an idea of where we were coming from with that taglilne, we want to convey that brides (and grooms) can be carefree when we are working for them - both during the planning process and at the wedding itself.

    We certainly don't want to exclude grooms (although brides are primarily our target audience since they more often are the ones handling the wedding plans), but we felt that "carefree couples" sounded more like a relationship therapist than a wedding planner.

    Any other ideas on how we can convey the concept of being carefree (and not stressed or burdened by all that goes into planning a wedding)? We want to stay away from the typical cliche wedding planner taglines like, "Making your dream a reality."

    Thanks!
  • Posted on2/19/2009 at 4:37 PM Member
    "don't worry, if we mess it up this time we'll give you both a 50% discount on your second marrages"

  • Posted byTraceyon2/19/2009 at 6:05 PM Accepted
    "Empowering" conflicts with "carefree". How about "Your big day is our big day"?
  • Posted bypamelahon2/19/2009 at 9:00 PM Accepted
    I agree, empowering and carefree are not great words, particularly for the 20s/30s age group. Maybe something like specializing in stress-free weddings or stress-free planning would convey the same meaning? Or...we sweat the small stuff for you...treated like royalty...you can relax now...we've got you covered...that kind of thing?
  • Posted byJay Hamilton-Rothon2/20/2009 at 8:04 AM Accepted
    Relaxed Weddings For Type-A People
    Overwhelmed By Wedding Planning? We Do It All.
  • Posted on2/20/2009 at 2:08 PM Accepted
    I agree with the above posts. Why would a carefree (as it is implied in the wording) bride or groom care to hire a planner? Also, empowering would suggest you are giving them the resources to do something, rather than handling things for them.

    How about something along the lines of...

    你的巢。我们会做rest. (most registries use the nesting terminology right now, as well as bridal mags)

    Extravagance made simple. (depending on your focus)
    Envisioning a dream wedding? Just say I do to (company).
    The perfect wedding...done.
  • Posted on2/20/2009 at 2:12 PM Author
    We were trying to convey that brides can be carefree as a result of hiring us. In other words, we'll make sure they are carefree by handling everything. Apparently the tagline is not reading the way we intended, though, so I'm glad I posted this question.

    I also like the term "relaxed." We want people to feel like they can have an enjoyable, stress-free wedding planning experience by working with us.

    Thanks for all the suggestions so far! We're open to others!

  • Posted on2/23/2009 at 11:43 PM Accepted
    How about

    Your Day, Made Easy
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