Question
Topic: Strategy
Additional Strategies For Kids Consignment Sale
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To ensure it's success we need to reach hundreds of:
1. Consignors i.e moms with kids (infants to teens) who want to earn extra cash by cleaning out their kids closet and consigning new or gently used kids stuff.
2. Resale shoppers (moms mostly) who want to save and bargain shop on new and gently used kids stuff for spring/summer.
与营销预算有限we are doing the following: flyer distribution to schools, daycares, nurseries etc. Posting event on free community notice boards. Paid print advert. in kid friendly news magazine and community newspaper. Facebook page. YouTube video (need fresh ideas to create viral take-off). Email campaign to current database, WOM (family, friends, colleagues etc.) and press releases to the print and electronic media.
Are there any other strategies to suggest? Would love to do something out-of-the box (funny, quirky) to get really good media publicity. Landing an interview on our local morning shows would be a coup.
Also, what would be the better way to position the press release to get the interest of the editor- angle as a great opportunity for consumers to earn and save in these difficult economic times or an opportunity to help the planet by reusing, recycling and reducing? Some other angle, perhaps?
Fresh and creative thinking really welcomed.
Caveat: Limited budget.
Thanks alot.