Question
Topic: Strategy
B2b Marketing: Customer Open Day
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I have recently been given the task to organise an open day for one of our major customers.
The general outline so far is to offer our customers a tour of our manufacturing and engineering facilities etc and provide a few presentations later in the day on the relationship between both us and our customer and how will plan to continue this relationship for years to come ....
Since this is the first 'open day' i have ever organised, i don't have a great background or knowledge on what i should include and how i could be creative to make this a more exciting day for the visitors rather than just a day of corporate presentations etc.
谁有什么想法、经验或任何信息吗rmation that could help point me in the right direction? As stated above, ideally i want to make this as interesting and exciting a possible; a day they will remember rather than a day watching presentation after presentation.
Any help would be highly appreciated
Many thanks
Stuart