Question
Topic: E-Marketing
Advice - Digital M'keting Plan For Herbal Product
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I am currently preparing a digital marketing plan for a Herbal Hair Colour product and am stuck for ideas.
My client is a leading personal care products manufacturer and has introduced this herbal product which does not include any chemicals and is safe to use as against any other hair dye in the market.
Their primary target is all adults (male,females) in late twenties to mid thirties.
my challenge - ive been asked to come up with unconventional digital ideas to target this audience. typically, in my sets of markets (metros, mini metros), my research says that my TA is not very active online on social networking sites. What works in my favour is that there is a strong mobile penetration in my market so i can use stuff like sms pushes to promote offers.
however the big challenge lies in what do i do online? i dont want to present a plain vanilla plan which has creative banner ads, search and a landing page to give info. so im currently battling my own thought!
my client is open to creative ideas provided it results into active engagement online. Can anybody help?
Thanks,
Riten