Question

Topic: Taglines/Names

Tagline Needed For Mechanical Contractor

Posted by Anonymous on6/18/2009 at 3:48 PM ET 250 Points
We are trying to update our image with a new logo and tagline. The company is called Horizon and does mechanical contracting (plumbing, heating, air conditioning) for national multi-family and commercial construction companies. Current tagline is "The Sun Never Sets on Service". Looking for something shorter and without the words: service, building, plumbing, heating, etc. We want to convey the idea of being reliable, trustworthy, innovative and experts in our field. Any ideas would be great.
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  • Posted on6/18/2009 at 7:17 PM Member
    Reliable Environmental Innovation

    Innovative Mechanical Contracting Partner

    Innovation for structural Frameworks

    The Mechanical Contracting Partner

    Mechanical Contracting Solutions

    Fine Tuning Structures
  • Posted byJay Hamilton-Rothon6/19/2009 at 8:57 AM Member
    (旁白:warned that if your tagline is vague (and so's your business name), you run the risk that people won't remember (or know) what exactly you do. You'll spend more time/money educating prospects.)

    Some ideas to play with:
    * Expertise Without Limits
    * Knowledge To Do
    * Efficiency Building Your Projects
  • Posted bySteve Mooreon6/20/2009 at 12:16 AM Accepted
    From your short comments, you seem to have a good grasp of marketing. From my experience in HVAC marketing, everyone seems to use everyone else as a benchmark. If you can get away from that, you are well on your way to differentiating yourself from the competition.

    That being said, if you are going to continue to be 100% referral and word of mouth (which should be the ultimate goal for any HVAC contractor), you have to make sure to stay in front of your existing customers and keep the branding machine rolling.

    That is why Nike's "Just Do It" worked. They branded themselves endlessly.

    What about --

    Our Experience. Your Comfort. Guaranteed.

    Come up with a guarantee, if you don't already have one and promote the guarantee everywhere you put the tagline.

    或maybe -- Some say. We do.
  • Posted on6/20/2009 at 8:40 PM Member
    i need tag line for my mechanical construction company
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