Question

Topic: Taglines/Names

"g For Application Names (mobile;webportal)

Posted by Anonymous on8/7/2009 at 2:37 PM ET 100 Points
We are looking for good application Names to be given for in Transportation sector.

We developed couple of applications for transportation sector with respect to Tracking Tires either using RFID/BARCODE/Hot branding.

We have two applications one is for Hand held device and one is a web portal. For Hand held we are trying to capture tread depth and pressure for any commercial/OTR vehicles and sync it with web portal for some key reports.

We named the web application as
TiMaS (Tire Information Management application System)
TiSH ( Tire information software on Hand held device.)

We got some reviews saying the name is not that good;and it doesn't suite the Transportation industry. We haven't launched any of this yet;we were checking in the industry to get the sense of it. That is where we got some feedback.

We just decided the domain and Tag line for it the project

域:www.tire-eye.com;www.tireeye.com

Tagline is : "Follow Tire Tracks "

Under this we need the names for the above application

Everything comes under the umbrella of Pro SAAMYA, Inc. under the platform/Middleware which is ww.prostrac.com

So currently we are looking for some help in the transportation (Tire Tracking) for Application names.

I appreciate any help.
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RESPONSES

  • Posted by松鸦Hamilton-Rothon8/9/2009 at 9:10 AM Accepted
    Tire Inspector Portal (TIP)
    Tire Inspector Measure (TIM)
  • Posted on8/9/2009 at 7:06 PM Accepted
    Hi-i!

    Thanks, for recognizing all the expertise available at this site! :O)

    This looks like a great opportunity to step away from the high-tech and relax into a high-touch approach.

    I recommend the following:

    Tread Print Kit
    Tread Print Gun

    This would allow you to focus on function rather than features.

    I'm sure your journey through this industry will be a fascinating and prosperous one!

    Sunshine & Blessings,
    Giovani
  • Posted bychoughon8/10/2009 at 11:56 AM Accepted
    My two cents… keep it simple and memorable…

    Something like TIM: Tire Information Manager

    You then develop a brand personality around TIM, something that the industry would buy into. So TIM is the 'umbrella' brand and the sub brands are TIM Online (or Web, or Connect) and TIM Mobile (or Roadside, whatever, you get the picture)

    You've already identified some key features… turn those into client benefits when you talk about TIM… "TIM is professional, reliable… he gives you results at your fingertips, and he's available wherever you have a barcode scanner…"

    Hope this helps.

    Chough
  • Posted on8/10/2009 at 1:18 PM Author
    Cough

    thanks for your inputs. I was going through your company profile. Can I talk to you more on branding and strategy /corporate identity side.

    I appreciate your inputs.

  • Posted on8/10/2009 at 1:19 PM Author
    松鸦

    thanks; I think we want to see more names if possible.

    regards
  • Posted on8/10/2009 at 1:21 PM Author
    Giovani


    Thanks; we want to see more names if possible.

    Regards
    SaiGiridhar
  • Posted on8/11/2009 at 9:17 PM Author
    Thanks for the response;

    I haven't seen what I was looking for.


    regards
    SaiGiridhar
  • Posted bychoughon8/21/2009 at 9:47 AM Member
    Sai,

    Sorry, just picked up your comments. Of course I'd be more than happy to help with anything on the branding, strategy and corporate id side. We've got quite a bit of experience in the automotive services sectors in particular. You can contact me at andrew@orckid.com.

    Best regards,
    Andrew Cameron
    (chough)



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