Know-How Exchange : Strategy

J,
Make sure you're on weddingwire.com, theknot.com, whitewedding.com and all those places. Also be in the event section of craigslist....all free.

With a client who is after the sames brides as you, not rental, we have our information at every banquet facilily and caterer in the metro area. You have to stay on them quarterly if not monthly.

We started approaching salons (nail and hair) because brides-to-be talk to their hair dresser...or whatever you call them now. You need to pay a finders fee of at least $25 if you get a gig from them.

The only vendor I've had problems working with are videographers. Most others are open to any sort of co-op deal.

Hope this helps.

Michael

Give away your services to one lucky bride (estimated value = $XXXX). To enter - make an appointment and show up. Runner-ups get $XXX in additional services (upgrade of fabric, etc.?) for free.

Dear flwrsbyj,

从杰的观点后,细分下来,进攻r a scope of free incentives that go up in increasing levels of real and perceived value, and that are of varying and affordable levels for you. If possible, get someone to hand out fliers or leaflets at the entrance to point people in the direction of your stand, if that's permitted.

The offers you present could be a chance to win:

Free flowers up to a certain dollar amount.
Free stretch limo service for the happy couple on the big day.
Free bride's maid dresses for up to four (from your selection).
Free dance band, disco hire for given number of hours.
GRAND PRIZE: Free one week honeymoon trip to a tropical island including hotel, air fare, and airport transfers.

或a range of equally valuable and affordable offers that entries are added to WHEN people book and then keep their appointments for your other range of services.

This way, to win it, people have got to be in it.

I hope this helps. Good luck to you.

Gary Bloomer
Wilmington, DE, USA
Follow me onwww.twitter.com@GaryBloomer