Know-How Exchange : Website Critique

I have a website that is geared to a service for a problem. I am adding a subsection geared toward prevention of the problem. The PR that will be generated by this subsection is fabulous. There is nothing remotely like the content in the prevention section on the web or elsewhere.

I am also going to sell a few products on the prevention subsection. Marketing of the products will be exclusively in print medium. I want the customer to be able type in a simple URL that will automatically take them to the inside page about that product. (301 redirect)

For marketing purposes I would like to use a different url in my direct marketing campaign example: main websitewww.excel-specialist.comand other websitewww.microsoft-office.com. The other url I intend on having as a 301 redirect will directly be targeted to direct marketing campaign geared toward the product.

The SEO on my current url is doing great. I am on page one of most of the target terms. Note my main website is just a store front. This service is never purchased on line only call in. Having the redirect will allow me to sell my services and the product very effectively.

I am not interested in achieving any SEO regarding the page they will be redirected to. What are the good the bad and the ugly regarding this approach.