Know-How Exchange : E-Marketing

Depends on your target market. Are you a software company or are your prospects software companies?

Michael

You have quite a specialised product. Online marketing will only take you so far to get some qualified leads. My impression is that you'll need a face-to-face sales effort, possible with an own sales force in a main country to allow growth and complemented with agents in selected other countries.

Webinars, white papers, e-mail marketing will all be limited because your product needs to be embedded into your customer's organisations.

be sure to consider business development activities, such as recruiting channel partners, partnering with both complementary firms and noncompetitive software firms, and so forth.

不幸的是,你有很多的竞争,everybody has some sort of a solution in place already. It is certainly possible to identify and to exploit a particular niche for your software, but it takes quite a bit of research and work (e.g. SWOT analysis) to determine your most advantageous target vertical markets. That sort of hard detailed work is more than we can do on this sort of forum...

... But that is the kind of work that many forum members do for a fee. If you have the available resources, you might consider our "post a project” link to the right.