Question
Topic: Customer Behavior
Empirical Research Methods For Consumer Behavior
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I'm working on a thesis related to Consumer Behavior subject area. For the empirical part, I need to work with 200-300 respondents and apply several research methods such as surveys, tests, questionnaires, observation etc. I have to create some surveys/questionnaires of my own (which I can do based on the work), but I also need to employ some ready-made methods.
You would help me a lot if you kindly provide any useful information - templates, links to good Internet sources, list of the books to buy on the topic or any other advice. Sharing experiences (if any) would help, too.
Many thanks in advance for your feedback.
Best,
Yaroslava