Know-How Exchange : Other

Usually together, unless they are marketing different products and/or have few similarities in the marketing programs (for example, you don't have national trade media which you advertise in that work for both offices).

It depends on whether this is two local businesses or one business with two offices. Is the product or service exactly the same in both places? Is the target audience the same? Is the competitive environment the same in both locations?

There must have been a reason to have two offices, so that suggests there may be two different businesses or business environments. If the differences are meaningful, you might need two sections of the marketing plan -- one for each location.

If, on the other hand, the second location is simply for operational convenience, then you can probably get by with a single, unified marketing plan.

If these two cities are in different countries or different territories i.e. not having the same customers, cultures or communication channels - definitely two marketing plans.

If the two offices have same markets, same customers, same surrounding cultures, same communication channels, then just one plan - maybe scaling the activities depending on how much staff available to take on the different tactical tasks.

If one office is creating the marketing plan and both executing, this should be taken in to account in the plan as well. B2B needs to relate to their local markets.

Mikael
B2B Marketing

Thanks Mikael. The business offers the same services but has offices in Minneapolis and Chicago. Each targets small businesses of 1-20 people for their services. Therefore, their markets are similar, but not exactly the same. Do you think this requires two marketing plans, or one big marketing plan that describes conditions in each city.