Question
Topic: Copywriting
Campaign Subject Lines
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We'll be launching a lead gen campaign for our Central region at the end of July that will run for a few months. We'll be eblasting to a combination of internal and purchased lists of CTO, CIO, and CEOs to drive them to a webinar. After the webinar, reps in 4 metros (Dallas, Houston, Austin, and Oklahoma City) will be hosting roundtable lunches for their top prospects, either cherry picked from the webinar attendees or from other sources.
My question is really for the webinar, which is a Salesforce-compete type educational session about CRM systems. We can test different subject lines as we're doing three sends altogether. Given the target audience, can you give suggestions of subject lines?