Question
Topic: E-Marketing
'lead Form' In Email Or On Landing Page?
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My initial thought was to have it on a landing page within the website, for a couple reasons - it gets people into your website, also we're B2B so I believe our emails will mostly be received in Outlook and other corporate email providers - and the form becomes obscured and is rendered unusable when it's displayed in a text-only format.
My agency has said that it's not typical to have 2 landing pages (lead form page + download page, after form has been completed). They recommend having the lead form in the email itself. I'm unsure at this point, and any help would be appreciated.
Thank you!
Andrea