Question

Topic: Taglines/Names

Tagline For Local Meat Supplier

Posted bychristineon10/2/2011 at 9:17 PM ET 50 Points
I am working with a local meat company who raises and processes their own beef. They supply to local businesses as well as a few long distance customers. They have local consumers who purchase from them, but they want to broaden that base.

We want to convey to the customer that purchasing fresh local beef is better than getting it from a supermarket chain.

I would like some ideas that expand or include the idea:

"You Can Taste The Difference" or "Taste The Difference"

Thanks
Christine
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RESPONSES

  • Posted bymvaedeon10/2/2011 at 9:52 PM Accepted
    Why don't you open up your own local butcher shop ?
    Allowing people to buy, fresh cuts as well as high quality already prepared dishes to be heated or re-heated. Naturally your prices should be kept high allowing you to keep selling to your current wholesale customers.

    Then list, in your shop and on your shops website a list of current places to purchase your meet products.
    Create a label "proudly raised at YOUR NAME" which you offer to your current customers, proposing them to help you build brand awareness and customer appreciation of locally raised beef.

    This way you can make money, building your brand, educating customers, promote local partners and expand

    Mikael
    B2B Marketing
  • Posted byJay Hamilton-Rothon10/3/2011 at 9:41 AM Accepted
    For your prospective clients, is the primary differentiation: taste, price, locally-raised, certified organic, grass-fed/finished, small farm-raised, etc.? If it's taste, can people truly taste the difference? You want a tagline that reinforces a benefit that matters.
  • Posted bymichaelon10/3/2011 at 4:45 PM Accepted
    Can you really taste the difference? You'll lose all credibility if someone can't.

    Might be good to decide a better USP

    Michael
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