Question
Topic: Research/Metrics
Study On Efficacy Of Flashdrives In B2c (tourism)
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I'm wondering whether anyone knows of good research on the efficacy of flashdrives as a way of getting material to visitors to a destination (preferably from a DMO perspective, but one pertaining to lodging or attractions would still be useful).
I've heard a number of people say that visitors are much more likely to just take them and blank them or throw them away, and that physical visitor guides are a better vehicle (or CDs for digital content). That goes against my personal experience, and I'd love to see good numbers on this, if someone has produced a study.
Thanks!