Question

Topic: Research/Metrics

Marketing A New Service

Posted by Anonymous on12/22/2011 at 1:06 PM ET 25 Points
Our company is looking to market a new service to non-existing clients. We don't know if there will be enough interest. We also need to find out if these future clients have a need for our service. We need to find out if they have SQL Servers. Does anyone have any ideas how we can find new clients who may be presently using SQL Servers? I haven't been able to fine any resources out there that capture that information.

Thank you in advance!
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RESPONSES

  • Posted byGary Bloomeron12/22/2011 at 9:44 PM Accepted
    Technically, "non-existing clients" cannot exist, therefore you'll never be able to find out any information about them.

    Why not simply offer a service that people are already looking for?
  • Posted on12/25/2011 at 4:47 PM Accepted
    Hi,

    You need to approach a survey company, who can let you know what exactly you are looking for.
    Sp approach such companies who provides market research.

    Hope this will help you.

    Nishant Manchanda
  • Posted byeconomist2010on12/29/2011 at 7:56 PM Accepted
    Yes, I'm totally agree with Mr. Gray's answer, "non-existing clients" cannot exist.
  • Posted on12/30/2011 at 9:33 AM Author
    Thank you all for your responses. I appreciate your input!
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