Know-How Exchange : Taglines/Names

OK. Here goes:

1. Who exactly is your primary target audience? Where do they live? How will they find out about your products and/or retail/etail location?

2. What brands/products are your target customers buying now? Why should they switch to your brand? What makes you different from, and better than, all the other places that sell scented bath and body products?

3. What unique and important benefit do you provide? What are you trying to communicate with the name? How will you judge the name suggestions we come up with? What criteria will you use? How will you pick a winner?

4. Do you have a marketing and a business plan? Did you research your market already? If so, what words do your target audience use to express their needs? If not, that may be the place to start. The name can come later -- once the strategies and plans are in place.

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We can definitely come up with a short list of suitable names, but not until we really understand your target audience, its needs, and your unique positioning benefit.

You want a name that appeals to women and young adults that is catchy and modern?

Women and young adults?

Just women and young adults? Will the "young adults"
be gender neutral? Might you want to define your audience just that little bit more carefully by age, or gender, or skin type?

As for a name, it's modernity and catchiness won't help.

更重要的是谁…正是你很快l target, what desired outcomes they're looking for, and the relevance of the "treasure" in each pot of product.

Do you also have a business plan and a marketing
plan? If you do, how will you implement them?

How and where will your products be sold? What about capital and expenses? Are these secured and projected? What about month to month cash flow projections for your first year by quarter? Dull, I know and not related to a name in any way, shape, or form: but critical to your chances of remaining in business and to your success.

Target audience is mostly female. Its driven by smell and the fact that you can have all your product scented the way you want.

So say your favorite cologne/perfume is (we will go with a female scent for this one) Beautiful by Estee Lauder. Well they only make it in a perfume and possibly a lotion. So you dont have conflicting smells or you just enjoy that scent that much we can scent your lotion, body scrub, shower gel bar soap and even candles in that scent...and of coource the perfume as well.

Th makeup part of it is a trade secret at this point. but each pot off mineral makeup has a treasure that is something of value and sparkle..... hinthint.

Item will be sold on line and in a store front. Business has been operating for a year or so and popularity is growing everyday.

Mineral makeup is trending big time right now and aroma is always something that is attracting customers...bath and body works, body shop.

Sorry this is random but hopefully i have given some more of what you are looking for. With great SEO and social media we plan to grow even more.

A target audience that's "mostly female" is too wide. My 16 year old niece, my wife, and my mother are all female but what interests one will not interest the others.

If you're going to match scents to existing products you may be infringing on patents and copyrights. Unless you've secured the rights to use these scents you enter this landscape and go up against the likes of Estee Lauder at your peril.

As for the thing in the pots of product that's valuable and sparkling? Unless you're giving away diamonds, this approach and "promise" could get you into trouble with the FTC.

Great SEO and social media will NOT drive sales, BUYERS drive sales and to attract buyers you need to align a message with a specific KIND of buyer. The more you connect the idea of the buyer to the notion of beauty, the sooner you'll create brand identity and loyalty. Long term THOSE are the things that will support sales and growth.

Like many people who are having problems naming their business, I would do a bit more research and planning. This is not to say that your business model is not sound, but it seems like you need to more clearly define your target audience and demographics.

I also find that with more planning and simply taking a break from trying to figure out a name that inspiration often strikes.

I realize that most everyone here does marketing for a living. I see many post for help with naming..... which is the creative side of the marketing process. Sometimes a start up business just needs some fun creative help to get the ideas rolling. Not that i don't agree with everything you have said, but i was just hoping for a different perspective on some names to help un-block my creative side. I would say people would have better luck paying a little money..$25-200 at 99designs to have the creative folks break the ice with naming ideas.