Know-How Exchange : Taglines/Names

How does this program help students "be employable"?

Oh that's the problem. You are not a native Englsh speaker. That's why you missed the subtle (ahem) cleverness (AHEM) of my suggestions.
Prof. to Profit—they go from working for the Prof. (professor) in school to making money (profit) in the real world of business see? So there's that alliteration thing. get it? Kinda catchy, which is what you want so people remember it and they tell their friends. Sure it's stupid, all advertising is. Like putting typos on billboards so people talk about it.
Can you Walk the walk—the full phrase is "you can talk the talk, but can you walk the walk?" you misquoted it so I assume you missed the sublime perfection in making the name the second half of that phrase (meaning can you do what you say you can do, or put to use what you learned in school). I wasn't questioning whether you could, the question is directed at the students, don't be so defensive. makes you look bad.
I would explain the other two but you're probably sitting there going "WTF? Is this guy crazy?" And the jury's still out on that. But genius is always one step away from madness. Bwahahahahaha!
oh btw, I think you mean "tagline" not "punchline." a "punchline" comes at the end of a joke, such as: "Not so fast Kowalski." or "Harry, here's the guy that crapped in your tuba."

@dodecaray: I hope you don't really mean it when you say/type: "Sure it's stupid, all advertising is."

There is a lot of bad advertising, of course. But that's quite different than "... all advertising is [stupid]." There's actually a lot of good advertising too -- especially if you define good advertising as advertising that ultimately leads to a profitable sale.

@mgoodman: Sorry, I was being somewhat facetious and glib in that comment. I was also getting impatient and trying to tell our friend that, unlike literature or "good" writing, cliches, catch phrases and trendy buzzwords work well in advertising, slogans, taglines etc. Compared to literary prose or serious conversation advertising is generally light-hearted. It's not supposed to be high art or deeply meaningful, it's supposed to get a simple concept (buy this) across and get stuck in the minds of as many people as possible. (not to say there isn't a whole science to subliminal psychology in advertising too but that's a whole other subject) I've seen this a lot with non-native English speakers where there is difficulty with the concept of adspeak. They may do it fine in their language but it's a subtlety of English that gives them trouble. I write ad copy for a Chinese client and he gets confused by it easily so i have to explain it in great detail. I think he finally agrees just to get me to shut up! Haha! Thanks for pointing out that distinction though. You are right.

Your English is excellent, Sunil. mine is a particular style of jargon, I think you'd do well with the names I gave you but you may find something else works equally well. I tend to approach advertising from a humorous angle using word-plays and alliterations among other devices whenever applicable. My theory is if it makes you smile, it's priming you for a sale. I'd be interested to know what name you settle on and I might even be able to offer a suggestion for a tagline. Feel free to ask anytime. Good luck to you, my friend.
@mgoodman: It was a pleasure speaking with you too, sir.