Question
Topic: Strategy
How To Introduce A Foreign Fashion Brand In Uk
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I want to bring the brand into the UK. I already started talks with the manufacturer, however, I am thinking whether to go it alone as an independent authorised re-seller focusing initially on the niche market of London fashion crowd or whether to act as a sales representative for the brand and initiate talks with buyers in mainstream companies. Create accounts for the manufacturers here in the UK and take the commission for my work.
I am thinking how to make the buyers want to buy the brand before my sales pitch by using the immense power of social media, blogging fashion reviewers etc. Basically, how to introduce the brand to customers first so that if I go to approach the buyers in a company, I already have some data captured in terms of demand.
我就值列表e to sell the brand myself, but I lack funds, so this is why I am thinking the employment route, although not happy about it.
I have ideas, but lack exact knowledge how the process works when an established foreign brand wants to break into the UK market.
Please, any help is greatly appreciated.
Give me the right directions on what route to take and how.
Thank you very much,
Jana