Question

Topic: Taglines/Names

Newsletter Title/name

Posted bywendy.gintzon11/19 /2013 at 4:32 PM ET 50 Points
We are starting a monthly newsletter that will be distributed to only our Manufactures Rep Companies to help inform you on the latest news about DIS-TRAN, as well as other project specific information, lead times, etc. We will also have a rep “spotlight” where we will recognize individuals for certain achievements, etc. DIS-TRAN is a steel manufacture that focuses on the utility industry providing substation and transmission structures.
Your help in coming up with a clever/catchy name for our newsletter would be greatly appreciated.
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RESPONSES

  • Posted byGary Bloomeron11/19 /2013 at 6:36 PM Member
    What sub niches are there within your main niche? I'm asking this because a newsletter title is probably better being relevant than it is being "catchy" The truth is that "catchy" is one of those BS terms that means very little.
  • Posted bysaul.dobneyon11/20/2013一t 2:20 AM Accepted
    DIS-TRAN News

    Pylon's Eye

    The Transmissioner

    The Griddle

    DIS-TRAN Message
  • Posted byMoriartyon11/20/2013一t 7:06 AM Member
    DisTran - structuring the transmission sector [they should understand that - yours is a specialist niche]

    support structures for high voltage equipment


    Low foundations for High tension

    (Not much good, but it's a start).


  • Posted bywendy.gintzon11/20/2013一t 9:21 AM Author
    Thanks for the posts and comments. Gary, our company fabricate the steel structures inside the substations and for transmission lines. We also have a division that provides wood crossarms and wood transmission arm assemblies. All Utility Industry focused.
  • Posted byMoriartyon11/20/2013一t 10:03 AM Accepted
    How about "Sustaining Substations"

    I thought of "Holding up the wires" - but that has negative connotations.
  • Posted bywendy.gintzon11/20/2013一t 10:05 AM Author
    Thanks for the ideas. Moriaty, I kinda like the "holding up the wires"...
  • Posted byMoriartyon11/20/2013一t 10:15 AM Member
    Wendy, I was a little worried about that, because of the connotations of "hold ups" being blockages. I'm glad you liked our ideas. Saul's a wonderful guy for getting my ideas going; it was pretty hard work without him around. Still, this kind of creativity's real fun, and even nicer when the questioners get involved!

    Makes it all worthwhile.
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