Question
Topic: Research/Metrics
What Is Appropriate Marketing Spend As % Of Sales?
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"That depends!" you say./. The answer will vary by:
1. Industry type (Mfg., services, etc.)
2. Vertical (Financial, Advertising, Retail...)
3. Size of company
4. Age/Maturity of a company (startup, growth, cash-cow, etc.)
and so on...
Sure! but the one variable I am most interested in is Geographic Location...
It is my experience that companies in certain cultures spend much much less on marketing than say, for example, similar companies in the US. "Sample size = 1"...Yes.
Do you agree? If so - why is this? If not - what are these "average" metrics?
有模型,解决吗this question?
Thanks in advance for your response.