Question
Topic: Advertising/PR
Newspaper Inserts
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For the past 10 years, we have relied heavily on a very successful direct mail effort, billboards every year for about 3-4 months of exposure, and televsision here and there. Recently, we have been thinking about getting away from billboards and focusing on another medium. Of course, we will remain with our direct mail campaign, but the debate is what other medium will get us the most donors. Two weeks ago we decided on television, but now we are thinking about newspaper inserts. Does anyone have any thoughts on this? Any stats on inserts vs. tv and billboards?