Question
Topic: Advertising/PR
利弊提供全方位服务的广告公司
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At different jobs, I've been using some one-time services from the full-service advertising agencies, and I also have been using different services from creative, outdoor, btl etc. agencies separately. But I never tried to use the full range of services from one and the same full-service agency. For some reason, I like to choose the best service at the competitive price for every need. I like to work with a few companies, I can order their services again when I have the same need, provided I was satisfied with their services in the past. If there is some new way of advertisement needed, I make a tender and find the best company among a few again.
But my question is: if it is more convenient, more money-saving, or let's say - easier - to work with one and the same advertisement agency and receive the full service from them, or is it still better to work with several companies on different issues?
Is there anything to illustrate well all cons and pros of the full-service?
If you're working at the advertising agency (be it full-service, creative, promotion, media, etc.) - please illustrate your advantages/disadvantages.
If you're a marketing person and work with advertising agencies - please share your thoughts as to what types of agencies are more attractive in terms of partnership, judging from your personal experience.
Thank you very much.
Yaroslava