Know-How Exchange : E-Marketing

gynetht,

Micro sites are excellent tools to help focus your message and not get lost in unneeded navigation and branding from any of your other internet properties. In other words, why confuse them will all the other call to actions you may have already designed into your other sites, when you can just have them focus on what you want them to do on the microsite.

You can still pass them on to the other sites when the opportunity is correct.

And it's not a bad idea to build a parallel campaign as sub pages on your main sites, or to build your call to actions on the main sites to the microsite, but all that depends on if you target market is already visiting your other internet properties.

Hope that helps ...